In the days before television, newsreel producers each year assigned cameras to film three visually rich, set-piece spectacles that represented Canada to theatre audiences nationwide: the opening of Parliament, the Calgary Stampede and the Eaton’s Santa Claus parade. One of these is gone.
A Mile Of Make Believe recounts with warmth and nostalgia the Christmas extravaganza sponsored by a family-owned corporation once the largest retailer in the country. This is not a dry municipal history. Eaton’s in its heyday sponsored Santa parades from Edmonton to Montréal. Author Steve Penfold, an associate professor at the University of Toronto, has crafted a smart and funny account of a lost piece of Canadiana.



