On TV and
in full-page, full-colour newspaper ads,
Tim Hortons presents their
Maple Iced Capp and
Creamy Maple Chill.
“So Canadian,” they claim,
as they apologize
for not introducing them sooner.
They may have forgotten their merger
with the American chain Burger King, and
the Brazilian investment firm that now owns them.
Oh, and there isn’t a drop of maple in the new
beverages.
It’s all artificial flavours and colours –
just like their Maple Pecan Danish,
their Canadian Maple Donut,
their Maple Swirl Donut,
and their Maple Dip Donut.
Also in the list of ingredients:
preservatives.
Perhaps that’s Timmy’s way of keeping things
Always Fresh.
Remind me –
what were they sorry for?
(Editor’s note: poet Shai Ben-Shalom, an Israeli-born biologist, examines current events in the Blacklock’s tradition each and every Sunday)
