Ad Blitz Drew 1% Response

Cash-strapped Parks Canada spent hundreds of thousands on theatre ads most people never saw, and fewer than 1 in 100 said prompted them to actually visit a park. The agency yesterday declined to reveal total costs of advertisements that ran in cinemas nationwide: “Some respondents recalled forests, lakes or mountains”.

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Dad’s Bonds Okay For Now

Cabinet is expected to continue issuing mom ‘n pop Canada Savings Bonds despite a consultants’ report that cast them as obsolete. The Government of Canada has sold small denomination bonds to individual investors since 1917: “There is currently no valid economic rationale for the program”.

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