Ad Blitz Drew 1% Response

Cash-strapped Parks Canada spent hundreds of thousands on theatre ads most people never saw, and fewer than 1 in 100 said prompted them to actually visit a park. The agency yesterday declined to reveal total costs of advertisements that ran in cinemas nationwide: “Some respondents recalled forests, lakes or mountains”.

This content is for Blacklock’s Reporter members only. Please login to view this content. (Register here.)

Back to Top