The federal government spent nearly $200,000 on overseas focus groups to pick marketing photos most likely to attract foreign students. Pictures of Toronto’s skyline with the CN Tower were rated “boring”, “soulless” and “unexciting”.


The federal government spent nearly $200,000 on overseas focus groups to pick marketing photos most likely to attract foreign students. Pictures of Toronto’s skyline with the CN Tower were rated “boring”, “soulless” and “unexciting”.