Think ‘Farm’, Say ‘Handout’

Consumers don’t like dairy quotas; aren’t sure what “agri-food” means; and think farmers work hard but take too many handouts, according to federal research.
Those are the findings of focus groups commissioned by the Department of Agriculture.
Asked what words come to mind when thinking of farming, respondents replied “green”; “local”; “organic”; “risky”; “wasteful”; “long hours” and “need government handouts”.

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